At Bojangles, our authentic Real Deal Southern Flavor to attract customers more effectively all day long, through all dayparts. While we started as a Southern chicken and breakfast franchise, our breakfast offerings serve as a unique aspect of our business that has grown in popularity right alongside our lunch and dinner offerings. Customers have taken notice, allowing us to achieve steady growth over the years.
Customers Enjoy Having Bojangles for Their First Meal of the Day
According to the National Restaurant Association’s 2023 State of the Industry Report, nearly half of the QSR operators surveyed believe that competition will be more intense than the previous year. This reinforces the idea that a QSR needs strong, unique differentiators to last in today’s market. Today, Bojangles’ dual focus on our chicken and breakfast menu items places us in a unique position to serve customers all day long.
Bojangles breakfast is made with an authentic Southern flavor that matches everything else on our menu. From our scratchmade buttermilk biscuits to our Legendary Sweet Iced Tea®, and other crowd-pleasing items, consumers have quickly embraced Bojangles breakfast as part of their morning routine.
Our early morning favorites have not just resonated with customers but have also been a valuable boost to our franchisees as well. A significant portion of the sales from company-operated restaurants during the last year were generated by our breakfast daypart.
We Make Our Franchisees a Priority
Tasty menu items are important, but combining chicken and breakfast concepts into one business opportunity requires plenty of franchise support. During our time in business, Bojangles has partnered with entrepreneurs from many different backgrounds, and we work hard to help position investors and operators to create their own success.
By working alongside our team to learn the Bojangles franchise model, entrepreneurs can find what they need to establish a chicken and breakfast QSR with room for growth. Bojangles offers assistance to new franchisees in a variety of important areas for their new business, including:
- Pre-opening training
- Real estate site selection, negotiation, construction, and development
- Marketing campaign creation and execution
- Ongoing innovation and other support efforts
Our experienced team is made up of professionals with diverse backgrounds and many years in the QSR industry. They will share the knowledge and insights that they have acquired with our franchisees in pre-opening sessions and through the restaurant opening period itself.
Want to see the positive impact Bojangles’ breakfast offerings have had on many of our franchisees? Reach out to our team, and we will set up some time to show you how our franchise opportunity has made a difference!
